2.24.2009

Studio Ten and a Half

I have a true love for package design and these two pieces I saw in the portfolio of {Studio Ten and a Half} really spoke to me. They are an independent graphic design firm, based in London. Whether they are working on large projects or small, they are dedicated to producing unique yet effective solutions. They work on brand identities, editorial design, exhibitions, corporate literature, signage, packaging and websites. Studio Ten and a Half was founded by Charlotte Bolton and Jessie Earle in 2007. They met while working at London's {Pentagram}, moved on
to to work at other agencies, then moved back to London to start their own company.

I love the crisp, clean, and simplistic design of the {Heidi Klein from England} packaging with the beautiful touch of tissue paper with a subtle design. It is cohesive yet adds a slight touch
of something to break up the two-color solution. This solution represents a store that values
high quality.

The second set of packaging is the identity for {1860}, a tailored range of suits by Greenwoods Menswear. I loved that they incorporated the traditional chalk markings of tailors, which was intended to put an emphasis on the heritage of the company. The identity was then applied
to their packaging, promo pieces, and the annual brochure. I find this solution to be very
elegant with a bit of a personal and traditional, yet somewhat contemporary feel due to the
chalk markings.

No comments:

Post a Comment